Storytelling is one of today's hottest marketing trends and brand stories have been growing in popularity, especially on the Internet. Brand storytelling is not a new marketing technique – it has long been utilised in advertising. However, there are many brands out there that miss the mark and make poor use of stories. So how do you get storytelling right? In the following post we will nut out the elements of a good story and offer you some pointers on how you can use the technique to attract more customers.