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B2B and social media: which network should you choose?
Choosing a social media network on which to conduct your B2B marketing can be daunting, not to mention confusing. There are so many different platforms out there to choose from. Globally LinkedIn,...
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Surrey Council wins best website award
Surrey County Council has been awarded best local government website in the UK - and guess what runs it: SQUIZ MATRIX!Continue reading on the Squiz Blog
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Can CRM truly be social?
Social CRM (SCRM) is an extension of any CRM system that uses social elements such as social media networks and social strategies to help develop, monitor and maintain customer relationships. One of...
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Digital transformation in government
Over the last 30 years or so our culture has been undergoing a digital revolution – digital technologies have become ingrained in our day-to-day life and we have been catapulted into the Information...
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What's the business case for marketing automation?
Marketing Automation technology requires a significant investment in technology, but what's the business case? Here are some of the ways that marketing automation provides a return on...
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8 tips for creating standout content
Everybody knows there is an awful lot of content out there on the internet and every day it multiplies. One of the key challenges marketers face is getting their content to stand out and be seen. To...
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Brand storytelling: why stories matter
Storytelling is one of today's hottest marketing trends and brand stories have been growing in popularity, especially on the Internet. Brand storytelling is not a new marketing technique – it has long...
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Intranets don't have to be boring
In today's technology fuelled world, most businesses have their own form of intranet (which is a localised version of a website that is only accessible to those within the business). However, many...
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5 ways to increase customer engagement
The results are in, customer satisfaction is king! This may not be news to some, but according to the results of our 2015 State of Marketing Technology Report, 29% of respondents identified customer...
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SEO 101: what it is and how to use it
You have spoken! The results are in from our 2015 State of Marketing Technology Survey. Marketers told us that SEO is one area of the digital spectrum they'd like to understand more. However, only 55%...
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Black hat vs white hat SEO
Welcome to part two of our SEO series. If you missed part one, make sure you get up to speed here.Continue reading on the Squiz Blog
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7 SEO techniques to avoid
This is part 3 in our SEO series. We've already talked about what SEO is and how to use it and outlined the difference between White Hat and Black Hat SEO techniques, but now we're going to deep dive...
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How to boost your SEO
Welcome to part 4 in our SEO series! If by chance you missed the first three articles, make sure you catch up here:Continue reading on the Squiz Blog
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What is marketing automation?
Marketing Automation is a category of software designed to provide sophisticated email and web marketing capability and analytics. Popular, highly-effective products include Eloqua (from Oracle),...
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Rise of the millennial marketer
Is there anyone these days who isn't talking about Millennials? Formerly known as 'Gen Y', this generation was born in the 1980s and early 1990s and is one of the most written and talked about in...
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The 'Student Experience' is crucial for UK Universities
The UK Higher Education (HE) sector is stumbling its way through a period of dramatic change.Continue reading on the Squiz Blog
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The best online classes for marketers
If you're a mid- or senior-level marketer, odds are that you went to uni when Alta Vista was still the search engine of choice and before content marketing was even a 'thing'. With a new trend or...
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Automating a Net Promoter Score program
What is NPS®? A "Net Promoter Score (NPS)*" is used to measure the loyalty of a customer base. It is based on the principle that customers can be categorised as "Promoters", "Detractors" or...
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Why marketing automation will be your best friend in 2015
Marketing Automation is a pretty new concept, so it is not too much of a surprise that only 13% of surveyed marketers in 2014 reported using it. This means that 77% of marketers are missing out! We...
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For a better customer experience, make it personal
Because of a past life in retail, I've always thought introductory pages for websites were like approaching the main door for a major retailer. A homepage is like a shop window, your copy is like a...
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