Marketing Automation is a pretty new concept, so it is not too much of a surprise that only 13% of surveyed marketers in 2014 reported using it. This means that 77% of marketers are missing out! We think that marketing automation is the bee's knees for businesses of any size and will be one of the greatest tools available to marketers in the coming year. But what is it all about and why will it be your best friend in 2015?