Digital transformation can be a confusing beast. Rolling out a sparkling digital transformation strategy is tricky when you’re still debating its drivers and terms. In The State of Digital Transformation, Brian Solis defined it as a “formal effort to renovate business vision, models and investments for a new digital economy” but it also states that the term is wildly misunderstood. Here we break down three key pillars of digital transformation – so you can devise a strategy that works.