Squiz takes home three awards at SugarCon 2015!
SugarCRM today announced the winners of the company’s Annual Global Partner Awards Program at SugarCon 2015, the company’s annual customer, user and partner conference. This year, over 1,200 attendees...
View ArticleThere's a new age of customer engagement
Businesses today face a double whammy when it comes to marketing, argues Veronica Mikhail, Director of Marketing Asia Pacific and Japan for CRM software provider SugarCRM and Marc Englaro, Director of...
View ArticleSquiz leadership changes
Squiz is growing and so is our leadership team. As we have expanded over the last 17 years, we’ve built our business in the UK, NZ, Poland and the US, and we now have over 13 offices worldwide....
View ArticleDigital transformation: 3 steps to getting started
In the last few years, the rise of new technology has sparked serious shifts in consumer behaviour and turned old business models on their head. These days, the ability to create a compelling customer...
View ArticleStep 1 of your digital transformation: shift your thinking
This blog is the second in our Digital Transformation series. Before reading on, make sure you check out the first article, Digital Transformation: 3 Steps to Getting Started. Continue reading on the...
View ArticleStep 2 of your digital transformation: how to gain company-wide buy-in
This blog is the third in our Digital Transformation series. Before reading on, make sure you check out the previous articles, Digital Transformation: 3 Steps to Getting Started and Step 1 of Your...
View ArticleStep 3 of your digital transformation: find the right digital partner
This blog is the fourth in our Digital Transformation series. Before reading on, make sure you check out the previous articles, Digital Transformation: 3 Steps to Getting Started, Step 1 of Your...
View ArticleThe content imperative
Content is no longer simply ‘nice to have’ or even the proverbial ‘king’. Today, content is a true must-have for all organisations and should be at the very core of their business in this era of...
View ArticleThe geek speak glossary: a guide to tech acronyms #1
If you’ve noticed that the digital world speaks in acronyms and buzzwords, you’re not alone. Continue reading on the Squiz Blog
View ArticleUX essentials
User Experience (UX) refers to a user’s end-to-end experience as they interact with your website or brand. Continue reading on the Squiz Blog
View ArticleHow to truly put your customer at the centre of your business
Everyone talks about being customer-centric, but few are actually doing it. To achieve true customer-centricity, your organisation must both enact cultural change and master empathy – not just collect...
View ArticleWhy UX is an evolving process
User experience (UX) isn’t static, it’s a target that’s always in flux. The fact that your customers are regularly adapting technologies means that agility is key to good UX design. But swapping rigid...
View ArticleWhy you should invest in empathy
In our heavily data-driven business world, it’s essential to sometimes look past the spreadsheets and the Google Analytics reports and remember the importance of empathising with the customer....
View ArticleThe geek speak glossary: UX edition
From UI to IA, User Experience (UX) planning can feel like an exercise in perplexing acronyms.Continue reading on the Squiz Blog
View ArticleYour tech toolkit for digital transformation
To implement a truly successful (that is, revenue-generating) digital transformation, you need four essential building blocks – and you need them working well and working together.Continue reading on...
View ArticleNext-best-action marketing for customer-centricity
Next-best-action marketing has been around for a long time. But as we are waking up to the importance of being customer-centric to achieve our business objectives, it’s never been more important. Key...
View ArticleA new look for Squiz
We're delighted to announce the launch of our newly designed website! Take a look around and let us know what you think.Continue reading on the Squiz Blog
View ArticleDemystifying digital transformation
Digital transformation can be a confusing beast. Rolling out a sparkling digital transformation strategy is tricky when you’re still debating its drivers and terms. In The State of Digital...
View ArticleMarketing automation 101: the 4 pronged path to lead conversion
From management to measurement, by understanding the basics of marketing automation, you’ll gain a clear picture of what it takes to convert the uninitiated into customers.Continue reading on the Squiz...
View ArticleWomen’s Institute revamps website for 100th birthday
We're proud to have appeared in this fantastic article from NetImperative.Continue reading on the Squiz Blog
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