Just kidding – no listicle here. But didn’t you like my clickbaity headline? Now that I’ve got your attention, I’ll point out the now obvious: that there are countless metrics you can track. You can track X, Y, and Z, but are they really driving your business forward? You can measure clicks and downloads, but who’s actually converting? Are the people doing X, Y, and Z turning into real customers? If you’re going for quantity over quality, then go for your life. But if you want real quality and a long-term relationship with your customers, it’s really about extracting insights to build that rapport.