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Squiz debuts on Gartner's Enterprise Search Magic Quadrant
The Gartner Magic Quadrant for Enterprise Search 2015 publication has just been released by Gartner Inc., and we're very proud to see Squiz positioned in this Magic Quadrant for the first time by...
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It's time to get personal(ised)
In our increasingly digital and time-poor world, the sheer volume of content, products, and services served up to us every day is staggering. The key to cutting through all the noise, edging out your...
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University of Salford is first to match make students with courses using...
University of Salford is the first institution to offer students a Tinder-style app in order to find a course through clearing. The immersive online experience, ‘Match Made in Salford’ created by Squiz...
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Aussie marketers need to get harder on the numbers
Aussie marketers understand the importance of customer engagement, perhaps more than many of their overseas counterparts.Continue reading on the Squiz Blog
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Mastering marketing automation
Marketing automation brings with it many advantages, but the technology is not without its challenges. Here, we look at four aspects of marketing automation that can take some getting used to. But once...
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Why your web content should show, not tell
In the writing world, “show, don't tell” is a universal rule. But this axiom is equally relevant to the craft of creating website content that reels in your audience.Continue reading on the Squiz Blog
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Modern marketing - how to keep up
With today’s marketing landscape changing faster than the speed of light, how’s a modern marketer to keep up? Continue reading on the Squiz Blog
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A four step guide to website governance
Creating a compelling website might strengthen your customer relationships, but it pays to note that your online shopfront is a living, breathing thing. This means that nominating someone to oversee...
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10 metrics you simply must track
Just kidding – no listicle here. But didn’t you like my clickbaity headline? Now that I’ve got your attention, I’ll point out the now obvious: that there are countless metrics you can track. You can...
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How to foster a culture of innovation
There’s no denying that “innovate or die” is the defining slogan of the digital age. These days, the ability to swap outdated systems for a customer-centric mindset is intrinsic to survival. But...
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The future of search
Some pundits say that search is dead. But it’s more that search – as we know it – is dead. That little search box in the upper corner of your screen spitting out results will soon take a back seat to a...
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My customer experience epiphany
Mastering customer engagement is about enabling your team to make better decisions, deliver better offers, and provide a much better customer experience.Continue reading on the Squiz Blog
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Digital disruption: How to embrace and reimagine the future
In the last few years, digital disruption has shaken off its status as a buzz phrase to become a serious business force. These days, survival increasingly hinges on the ability to capture digital...
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The human element of the digital experience
In today’s digital landscape, people – on both sides of interactions – are perhaps more important than ever. One automobile company provides a prime example.Continue reading on the Squiz Blog
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How to prioritise collaboration over teamwork
If you want to truly foster a culture of innovation, collaborative processes are your best friends. According to a January 2015 Forbes article, which cited research from the University of Tennessee in...
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Delivering CX in the real world
Delivering CX (customer experience) in the real world Continue reading on the Squiz Blog
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Why you should invest in digital learning
The dawn of the Internet Age has seen change unfold at breakneck speed. Just a decade ago, organisations could make decisions based on age-old business wisdom, but these days, the ability to absorb and...
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How to measure customer experience
How are our customers interacting with us, and how can we measure their experience?Continue reading on the Squiz Blog
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How technology can enable innovation
These days, a digital-first strategy is key to building an innovative business that speaks to your customer needs. But at the same time, your ability to master technology in a way that achieves your...
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