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Are your brand values and employee engagement aligned?

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For most businesses, the ability to communicate brand values to prospects is key to gaining a competitive edge. Despite this, management often forgets that engaging employees in the company’s mission and purpose is just as important to sparking success. But how do you know whether your brand values and employee engagement are out of sync or aligned? Here’s how to ensure that your staff members are onboard with the values that make your business tick.

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