It’s no secret that data is key to garnering the kind of insights that can help you build customer relationships that last. But although most businesses understand the role of customer data within an organisation, they fail to differentiate between structured data and unstructured data. Structured data is information such as spreadsheets, shares, or Facebook ‘likes’ that exist within a searchable file or structure. Unstructured data is information contained across media, such as emails, instant messages, images, or Word documents. It’s important to harness both types of data if you want to gather insights that reap results. Here are three strategies that can help.