Quantcast
Channel: Squiz Blog
Viewing all articles
Browse latest Browse all 701

Proto-personas: buyer personas on a budget

$
0
0

We’ve already established that buyer personas are critical not just to your sales and marketing teams but to your organisation as a whole. However, developing these fictional folks can make for a costly endeavour. If you can’t afford the money or effort for full-blown buyer personas, proto-personas might just be your new best friends.

Continue reading on the Squiz Blog


Viewing all articles
Browse latest Browse all 701

Trending Articles