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CMS is dead; long live CXP

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Ten years ago, mastering your content-management system (CMS) was central to getting ahead in the digital world. But these days, there’s a growing emphasis on delivering a seamless customer experience across multiple channels and touchpoints. What this means is that if you’re still relying on a one-size-fits-all content platform that isn’t personalised to the needs of your user, you’re likely to fall behind – fast.

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