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Bye bye intelligent assistants; hello virtual friends
I drive a Holden Commodore, and though it’s supposedly fully voice-controlled, I can’t talk to it. It wants me to talk to it in a way that it’s defined to understand. So if, for example, I want it to...
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CMS is dead; long live CXP
Ten years ago, mastering your content-management system (CMS) was central to getting ahead in the digital world. But these days, there’s a growing emphasis on delivering a seamless customer experience...
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Where wearables wear thin
From smart watches that let you access emails and events on the fly, to wristbands that provide health insights, wearable devices have taken the market by storm. According to a Business Insider...
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5 things your CMS shouldn't do
We all know CMSs are fantastic. They are extremely powerful and liberating when you want to take maximum control of your website management and publishing.Continue reading on the Squiz Blog
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Forrester Report: CX drives business transformation
CEOs should drive the digital vision and strategy in mature organisations, according to a Forrester Consulting study. The study also reveals a digital vision led by the goal of providing the best...
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4 of the best mobile apps for marketers
Mastering the art of modern-day marketing means juggling multiple tasks at once. From tracking the success of digital campaigns to tuning in to your customers’ conversations on social media, dealing...
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Your tech stack tutorial
What are the essential components of a technology stack, and what can they do for you – and your customers?Continue reading on the Squiz Blog
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Northern Inland Credit Union embarks on digital transformation with Squiz
Northern Inland Credit Union (NICU), a mutually owned authorised deposit taking institution (ADI) delivering financial services to benefit Members, has selected Squiz to power its journey to providing...
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Squiz Q&A with Web Solutions Consultant, James Morgan
Since 1998, Squizzers have been striving to make the world a better place. This series aims to expose the raw talent, big ideas, creativity and vision, output by these remarkable individuals each and...
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How to foster advocate marketing
Flashy social-media campaigns and viral content might work wonders for your brand awareness, but there are few marketing strategies as powerful as recommendations passed on by word of mouth. That’s why...
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3 ways your website is still failing to meet user expectations
In the digital era, your website is more than just an online channel – it’s a powerful indicator of the level of service your customers can expect. That’s why ensuring that your digital presence is as...
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4 things that will get in the way of your digital strategy
It is now commonly accepted that a digital-first, customer-centric strategy is essential to providing an excellent customer experience. However, in our recent Forrester Report, ‘Leading Digital...
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Squiz Q&A with Sales Director Colin Birney: we're as conscious of being...
We sat down with our national sales director, Colin Birney, for a Q&A on how he’s helping businesses Australia-wide realise their digital visions by taking them on a journey with Squiz.Continue...
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When you should choose account-based marketing
Account-based marketing, a digital marketing strategy that sees businesses communicate with individual prospects rather than with customer segments, has gathered momentum over the last year. According...
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Don't let workflow slow you down
Making sure your content is reviewed before getting published is extremely important. Even if you’re at the approval point and you want to publish something yourself, a second set of eyes to scan your...
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The power of predictive analytics
If you’re a savvy marketer, you’ll be well-versed in the art of using analytics to make customer-centric decisions in real time. By leveraging data to your advantage, you can garner powerful...
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Squiz Q&A with Business Analyst, Shelley Gurney
Squiz New Zealand business analyst reflects on her new-found dream job and what it’s like to be the company’s Swiss Army knife. Continue reading on the Squiz Blog
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Squiz Q&A with Trainer, Dominic Patmore
Trainer Dominic Patmore (Dom) talks to us about how awesome it is to work hands-on with tech, engage with clients, and what being Chief Fun Officer at Squiz UK is like on a day-to-day basis. Continue...
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Design: not just the frosting on the website cake
Good web design means so much more than just pretty colours and pictures. It’s the result of close collaboration with clients, problem-solving processes, and lots of iterations.Continue reading on the...
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Attributing revenue and measuring ROI in marketing
In today’s business world, insiders estimate that it takes an average of eight touchpoints before converting a lead into a customer. Not surprisingly, this presents a bit of a problem for marketers as...
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