If you’re a savvy marketer, you’ll be well-versed in the art of using analytics to make customer-centric decisions in real time. By leveraging data to your advantage, you can garner powerful information about your customers’ journey and use it to bolster your bottom line. But predictive analytics, a strategy that draws on data-driven insights to predict future patterns and behaviours, can futureproof your business and set the stage for long-term growth. Here’s why you should think about leveraging predictive analytics today.