Quantcast
Channel: Squiz Blog
Viewing all articles
Browse latest Browse all 701

Attributing revenue and measuring ROI in marketing

$
0
0

In today’s business world, insiders estimate that it takes an average of eight touchpoints before converting a lead into a customer. Not surprisingly, this presents a bit of a problem for marketers as far as how to determine the effectiveness of individual campaigns as well as how to correctly attribute revenue.

Continue reading on the Squiz Blog


Viewing all articles
Browse latest Browse all 701

Trending Articles