Choosing a social media network on which to conduct your B2B marketing can be daunting, not to mention confusing. There are so many different platforms out there to choose from. Globally LinkedIn, Facebook, Twitter and YouTube are the big four in terms of online marketing, but which one is best for you, what sort of content should you post and how do these networks suit an Australian audience? In this article we will look at the most popular social media sites in Australian and how they can be utilised for local B2B marketing.