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Matrix 5 is here
Matrix 5 has been a long time coming and we've worked our hardest to include all the newest, shiniest features that'll help you do your job better every single day.Continue reading on the Squiz Blog
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What's a portal anyway?
Building content management solutions now feels like an overwhelming process. We're no longer creating "just a site" or a "page". We're actually building "application" mixing bowls that pull in and...
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Squiz acquires InsightfulCRM
Users. Customers. Citizens. Visitors. No matter what you call them, there's no doubt that they're the most important part of your digital strategy. The businesses that are winning the digital game are...
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Pointers for picking the perfect web partner
Finding the right web partner is about more than ticking boxes - it's about finding an organisation that not only understands your goals but has the capability to help you meet them from end to end....
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What's a CMS? Why do I need one?
The first generation In the golden old days of the early internet, websites were the domain (see what we did there?) of IT folk and web gurus. From 1994 until around the early 2000s, websites were...
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How technology drives creativity: the new breed of digital agency
Not just paintbrushes and pixels Too many people think of 'creativity' as a domain reserved for graphic designers, copywriters, art directors and so on; it's easy to do when you work in the marketing...
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How to create CRM success
For every CRM system that is successful, another two or three fail dismally. We know this sounds pretty grim, but despite the statistics CRM success is possible. No CRM implementation is without its...
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Why aren't more people using CRM?
When talking about CRM, a lot of numbers are thrown around. There are lots of companies selling CRM software and the space gets a lot of news coverage. But while these numbers and the continual buzz...
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B2B and social media: which network should you choose?
Choosing a social media network on which to conduct your B2B marketing can be daunting, not to mention confusing. There are so many different platforms out there to choose from. Globally LinkedIn,...
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Surrey Council wins best website award
Surrey County Council has been awarded best local government website in the UK - and guess what runs it: SQUIZ MATRIX!Continue reading on the Squiz Blog
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Can CRM truly be social?
Social CRM (SCRM) is an extension of any CRM system that uses social elements such as social media networks and social strategies to help develop, monitor and maintain customer relationships. One of...
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Digital transformation in government
Over the last 30 years or so our culture has been undergoing a digital revolution – digital technologies have become ingrained in our day-to-day life and we have been catapulted into the Information...
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What's the business case for marketing automation?
Marketing Automation technology requires a significant investment in technology, but what's the business case? Here are some of the ways that marketing automation provides a return on...
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8 tips for creating standout content
Everybody knows there is an awful lot of content out there on the internet and every day it multiplies. One of the key challenges marketers face is getting their content to stand out and be seen. To...
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Brand storytelling: why stories matter
Storytelling is one of today's hottest marketing trends and brand stories have been growing in popularity, especially on the Internet. Brand storytelling is not a new marketing technique – it has long...
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Intranets don't have to be boring
In today's technology fuelled world, most businesses have their own form of intranet (which is a localised version of a website that is only accessible to those within the business). However, many...
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5 ways to increase customer engagement
The results are in, customer satisfaction is king! This may not be news to some, but according to the results of our 2015 State of Marketing Technology Report, 29% of respondents identified customer...
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SEO 101: what it is and how to use it
You have spoken! The results are in from our 2015 State of Marketing Technology Survey. Marketers told us that SEO is one area of the digital spectrum they'd like to understand more. However, only 55%...
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Black hat vs white hat SEO
Welcome to part two of our SEO series. If you missed part one, make sure you get up to speed here.Continue reading on the Squiz Blog
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7 SEO techniques to avoid
This is part 3 in our SEO series. We've already talked about what SEO is and how to use it and outlined the difference between White Hat and Black Hat SEO techniques, but now we're going to deep dive...
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