Digital transformation can be a confusing beast. Rolling out a sparkling digital transformation strategy is tricky when you’re still debating its drivers and terms. In The State of Digital Transformation, Brian Solis defined it as a “formal effort to renovate business vision, models and investments for a new digital economy” but it also states that the term is wildly misunderstood. Here we break down three key pillars of digital transformation – so you can devise a strategy that works.
Put the customer at the heart of your business
A good digital transformation strategy uses technology to enable a customer-centric approach.
- Use mobile, social and digital touchpoints to engage with your customer on a real-time basis
- Draw on analytics platforms to generate customer insights
- Adopt decision-making process based on customer data, not vague predictions
Digital transformation aims to create a seamless customer journey – this is a process that’s in flux.
Align your company’s strategy with technology investments
Although digital transformation involves technology, the biggest investments are pointless if your strategy doesn’t match up.
- Incentivise your staff members to achieve digital goals
- Ensure that your CIO and CMO work collaboratively to reach shared outcomes
- Hold regular training programs to communicate your digital vision and equip resources with important skills
Digital transformation isn’t just about bolting on new solutions, it’s about making sure your business model evolves.
Make your business processes more agile
Digital transformation aims to eliminate channel conflict and create processes that are agile and lean.
- Automate manual processes where possible
- Consider cloud-based systems that your employees can access anywhere
- Identify and eliminate silos at all levels of your business
Digital transformation fosters organisational readiness and empowers companies to move fast.
Digital transformation strategy is less confusing if you break it down into its respective parts. If you need some tips on where to begin take a look at our blog, 3 steps to getting started with digital transformation. If you have been on the journey for some time, what is your understanding of digital transformation and how has it changed?