Why your web content should show, not tell
In the writing world, “show, don't tell” is a universal rule. But this axiom is equally relevant to the craft of creating website content that reels in your audience.It pays to remember that talking...
View ArticleAussie marketers need to get harder on the numbers
Aussie marketers understand the importance of customer engagement, perhaps more than many of their overseas counterparts.It’s one of the findings from recent global research from The Economist...
View ArticleMastering marketing automation
Marketing automation brings with it many advantages, but the technology is not without its challenges. Here, we look at four aspects of marketing automation that can take some getting used to. But once...
View ArticleUniversity of Salford is first to match make students with courses using...
University of Salford is the first institution to offer students a Tinder-style app in order to find a course through clearing. The immersive online experience, ‘Match Made in Salford’ created by Squiz...
View ArticleCreating content that resonates
Stories show us the similarities between our own experiences and others', enabling us to engage more deeply. That’s why the ability to tell a good story is enormously powerful when it comes to...
View ArticleIt's time to get personal(ised)
In our increasingly digital and time-poor world, the sheer volume of content, products, and services served up to us every day is staggering. The key to cutting through all the noise, edging out your...
View ArticleSquiz debuts on Gartner's Enterprise Search Magic Quadrant
The Gartner Magic Quadrant for Enterprise Search 2015 publication has just been released by Gartner Inc., and we're very proud to see Squiz positioned in this Magic Quadrant for the first time by...
View ArticleWomen’s Institute revamps website for 100th birthday
We're proud to have appeared in this fantastic article from NetImperative.You can read our excerpt here or head on over to their site for the full piece.The Women’s Institute (WI) has partnered with...
View ArticleMarketing automation 101: the 4 pronged path to lead conversion
From management to measurement, by understanding the basics of marketing automation, you’ll gain a clear picture of what it takes to convert the uninitiated into customers.Marketing automation software...
View ArticleDemystifying digital transformation
Digital transformation can be a confusing beast. Rolling out a sparkling digital transformation strategy is tricky when you’re still debating its drivers and terms. In The State of Digital...
View ArticleMatrix 5 is here
Matrix 5 has been a long time coming and we've worked our hardest to include all the newest, shiniest features that'll help you do your job better every single day.1. Brand spanking new interfaceThe...
View ArticleA new look for Squiz
We're delighted to announce the launch of our newly designed website! Take a look around and let us know what you think.Our main goals for the website were to make it easier for you to navigate, with a...
View ArticleYour tech toolkit for digital transformation
To implement a truly successful (that is, revenue-generating) digital transformation, you need four essential building blocks – and you need them working well and working together.The tech toolsSo with...
View ArticleNext-best-action marketing for customer-centricity
Next-best-action marketing has been around for a long time. But as we are waking up to the importance of being customer-centric to achieve our business objectives, it’s never been more important. Key...
View ArticleThe geek speak glossary: UX edition
From UI to IA, User Experience (UX) planning can feel like an exercise in perplexing acronyms.It’s hard to create a seamless UX if you need to learn a new language to give your users what they want....
View ArticleWhy you should invest in empathy
In our heavily data-driven business world, it’s essential to sometimes look past the spreadsheets and the Google Analytics reports and remember the importance of empathising with the customer. Empathy...
View ArticleWhy UX is an evolving process
User experience (UX) isn’t static, it’s a target that’s always in flux. The fact that your customers are regularly adapting technologies means that agility is key to good UX design. But swapping rigid...
View ArticleHow to truly put your customer at the centre of your business
Everyone talks about being customer-centric, but few are actually doing it. To achieve true customer-centricity, your organisation must both enact cultural change and master empathy – not just collect...
View ArticleUX essentials
User Experience (UX) refers to a user’s end-to-end experience as they interact with your website or brand. The ability to create a seamless user journey can drive customer relationships, loyalty and...
View ArticleThe geek speak glossary: a guide to tech acronyms #1
If you’ve noticed that the digital world speaks in acronyms and buzzwords, you’re not alone. To help you make sense of this space we’ve taken common tech terms and broken down what they mean. Enter...
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