What is the Business Case for Marketing Automation?
Marketing Automation technology can require a significant investment of time and resources, but what is the business case for the technology? Is it worth it? Here are 5 ways that marketing automation...
View ArticleGet more from your Website: Strategies to Generate Leads
Is your website working hard for you or is it totally lazy? Chances are it is the latter! Most websites just sit around, looking good, but don’t actually do very much to help grow your business! Your...
View Article10 Common Lead Lifecycle Stages and what they mean
What is the lifecycle of a lead? The lead lifecycle is a series of stages that a prospect (also know as a lead) goes through as they travel through the marketing and sales cycles, all the way to...
View ArticleHow to Build Your Own Lead Generation Marketing Machine
Building Marketing Machines Marketing is a process. A good marketing process generates repeatable, predictable results and can be measured and tuned for continuous improvement. But for most companies,...
View Article6 Awesome Sites to Source Free Images for your Website
Providing interesting, but still relevant imagery, videos and other media on your website is an important part of creating content that is both appealing and engaging. Images for example, not only look...
View Article13 Cool Tactics to Prevent a Pressure Blowout at Work
How to handle pressure at work Everyone, regardless of their profession, feels the pressure of his or her job from time to time. Maybe you have a big deal in the pipeline, a difficult customer, or...
View Article8 Tips for Creating Standout Content
Everybody knows there is an awful lot of content out there on the internet and every day it multiplies. One of the key challenges marketers face is getting their content to stand out and be seen! So,...
View ArticleHow Do I Fix Data in Spreadsheets: Proper Case
Changing Lower Case to Proper Case Have you ever had to work with a spreadsheet that had a mix of capitalised and non-capitalised data entered into the name fields? Chances are if you are working with...
View ArticleCampaign Planning Template for LinkedIn & Google Adwords
Google Adwords and LinkedIn advertising are both powerful tools for attracting and converting new leads. While both systems are easy to use, they work better when you have planned your approach. To...
View ArticleWishing You a Happy Holiday Season!
What a year! We have been through some pretty big changes over the last few months while we moved into the Customer Insights Team at Squiz! We have welcomed some brand new team members and with the...
View ArticleThe benefits of buyer personas
Too often, marketing departments develop buyer personas but don't introduce these critical characters to the rest of their organisation. Here's why everyone in your company needs to know these...
View ArticleAd blocking: The bane of marketing campaigns
Few obstacles have posed a threat to savvy marketers quite like Apple’s decision to enable software to block online ads. In September 2015, the tech giant launched iOS 9, a new operating system that...
View ArticleMarketing automation and the importance of a squeaky clean database
When developing the customer intelligence that’s critical to making good business decisions, data plays a defining role. But although most businesses are well-versed in the power of data as well as the...
View ArticleGleaning insights from structured and unstructured data
It’s no secret that data is key to garnering the kind of insights that can help you build customer relationships that last. But although most businesses understand the role of customer data within an...
View ArticlePositivity and marketing tech
Positivity is an underrated virtue when it comes to embracing change. From swapping your old marketing channels for those that deliver real-time insights to taking a gamble on an emerging technology,...
View ArticleTo localise is wise
The opportunity to connect with potential customers who live around the world is among the greatest promises of the online age. Despite this, tailoring your website content so that it addresses a...
View ArticleThe importance of site search in push and pull marketing
In this day and age, customers expect personalised experiences across every touch point and on every device. We’re impatient - that’s nothing new - but what is, is the number of ways in which marketers...
View ArticleThe pros and cons of being an early adopter – of anything!
From investing in new cloud storage to experimenting with wearable technology, becoming an early adopter is often a shortcut to competitive advantage. But jumping on the bandwagon before your...
View Article3 must-watch TED Talks on marketing
When you visit the TED website, there aren’t as many marketing talks as we’d like to see – something to market for, perhaps? – but there are a handful of good ones that make some pretty good waves....
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Marketers - the new innovative disruptors in business
As a marketer today, your job is broad, and the expectations are big! You’re a strategist, a specialist, a technologist, a business leader, and you need to have a seat at the proverbial table.But let’s...
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