Using data to drive acquisition
Marketers today face the difficult task of trying to capture consumers’ attention while remaining relevant, and delivering personalised content.The challenge is intensifying as media space becomes more...
View Article6 steps to maximise customer acquisition
Customer acquisition is difficult. Forrester Research estimates today’s prospects are self-directing between 66-90% of the sale, making it even more challenging to establish a connection with a...
View ArticleWhat does ‘user-friendly’ mean today?
Like ‘surfing the net’ or ‘information superhighway’, the term ‘user-friendly’ seems like it belongs in the past. Although the last five years have seen businesses wise up to the power of user...
View ArticleCTA essentials
Too often, companies issue calls to action (CTAs) that are not well-thought-out, are too much of a leap for the customer, or are simply shameless clickbait. But CTAs can be critical to the customer...
View ArticleData sharing is caring
In the last few years, the rise of Big Data has created serious strides in building customer intimacy, loyalty, and trust. This has also meant that data sharing – a practice that sees companies share...
View ArticleHow to develop your analytics strategy
The ability to use data-driven insights to build customer relationships is among the biggest pay-offs of the digital age. But although most businesses understand the value of data, they can struggle to...
View ArticleYour enterprise - architecture reboot
Digital transformation doesn't come easily. In fact, it's downright tricky. Successfully streamlining and automating the flow of information, processes and customer access points requires a certain...
View ArticleAre your brand values and employee engagement aligned?
For most businesses, the ability to communicate brand values to prospects is key to gaining a competitive edge. Despite this, management often forgets that engaging employees in the company’s mission...
View ArticleThe rise of the chief analytics officer
The fact that analytics teams often work in silos means that organisations can’t truly benefit from data-driven insights. In the last 12 months, businesses have increasingly appointed chief analytics...
View ArticleVerint and Squiz announce partnership
Verint, a global leader in actionable Intelligence solutions for customer engagement optimisation, security intelligence, and fraud, risk and compliance, has announced a global partnership with Squiz....
View ArticleGenerating digital strategy from the tech trends of 2016
Plenty of organisations are looking at Gartner’s top 10 strategic technology trends for 2016 and thinking, “everything is new. How do I connect those trends with my business?”Yet a lot of these trends...
View ArticleTop trends from CES 2016
Taking place every January in Las Vegas, the Consumer Electronics Show (CES) doubles as a crystal ball for the trends set to shake up IT and technology and should be high on every tech-savvy company’s...
View ArticleCustomer experience: What not to do when something goes wrong
Nobody – and no organisation – is perfect, but how you handle mistakes and problems goes a long way towards maintaining positive CX. Check out our list of six don’ts for when your company...
View Article5 marketing campaigns that created fireworks in 2015
From heartwarming and funny to wildly inventive, these five marketing campaigns used the power of digital to make an impact in 2015.Domino’s pizza-delivery emoji campaignSpeak fluent emoji? In 2015,...
View ArticleOver the holidays, recharge your batteries to recharge your brand
With all the well-documented research, it’s no secret that taking some downtime from work yields wide-ranging benefits. But at this hectic time of year – both in and out of the workplace – it can be...
View ArticleA guide to merging content and UX
There’s no point perfecting your user experience (UX) if your content isn’t readable or credible, or doesn’t convey the story you want to tell. That’s why merging UX and content is increasingly...
View Article3 ways to craft your brand's narrative
Telling the story of your brand can take many forms, but whatever shape it takes, it should connect with your customers – often on an emotional level – and encourage them to take action. This, of...
View ArticleWho's producing all this content?
Who’s producing all this content?As part of your marketing strategy, you’ve determined that you need content – even lots of it. So just how and where are companies sourcing all of this critical...
View ArticleBusiness transformation and the changing face of HR
The fact that digital transformation relies on technology makes it easy to forget that people still play a starring role. That’s why human resources (HR), a field shaped by age-old hiring practices, is...
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Matrix like never before
Following several months of blood, sweat and tears, the hard work of the Squiz Labs development team has finally paid off, with their efforts culminating in the release of the highly anticipated Matrix...
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