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More people can promote your brand than you realise
Fast-forward to this weekend. You’re catching up with friends at a neighbour’s barbecue. As you line up to grab another sausage, you strike up a conversation with an old mate.Continue reading on the...
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How machine learning is changing the face of the CRM industry
Picture this: You walk into a business meeting, and you’re well prepared.Continue reading on the Squiz Blog
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Squiz Matrix: the content-management system (CMS) that does more, integrates...
Ever tried to tweak your HTML code in an attempt to make simple changes in your content-management system (CMS)?Continue reading on the Squiz Blog
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10 commandments of content creation
1. Thou shalt respect thy user's time Only 16% of people read websites word for word - they scan to quickly find what's relevant. Help them out by making your content short and snappy.Continue reading...
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Liberty, equality, accessibility
We're often told that every person learns in a different way - some of us learn by watching, some by listening, some by doing - that's because our brains all process and absorb information differently....
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Metadata for marketers
Metadata is a term that can be a little daunting for many marketers. It's the kind of thing some would rather put in the too-hard basket and pass off to the web agency or tech team down the hall. But...
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UX: which test is best?
The concept of user testing has been around for decades but for a long time there was only one way to do it. Thanks to advances in technology, we can now choose from a whole range of methods when it...
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Sense and securability
We have a proud heritage as an open source software company, but we're even prouder of our pedigree as a truly supported and secure solution. For example, being open source doesn't mean that we leave...
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CMO and CIO, friend or foe?
There's a lot of talk in today's media about the so-called rivalry between the CMO and the CIO. Both roles are growing rapidly in both influence and scope, with new technologies and the increasing...
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5 reasons CIOs love Matrix
1. We've got you covered. Foresight. Resourcefulness. Presence of mind. We know what's required of a CIO today, so we also get that you need us to deliver technology that gives you nothing less than...
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CMS, WCM, UXP - HUH?
The internet loves acronyms: PHP, HTML, CSS - it's a neverending assault that's no doubt giving Google a fair amount of hits. When it comes to the web content management industry, it's not enough to...
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Matrix 5 is here
Matrix 5 has been a long time coming and we've worked our hardest to include all the newest, shiniest features that'll help you do your job better every single day.Continue reading on the Squiz Blog
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What's a portal anyway?
Building content management solutions now feels like an overwhelming process. We're no longer creating "just a site" or a "page". We're actually building "application" mixing bowls that pull in and...
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Squiz acquires InsightfulCRM
Users. Customers. Citizens. Visitors. No matter what you call them, there's no doubt that they're the most important part of your digital strategy. The businesses that are winning the digital game are...
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Pointers for picking the perfect web partner
Finding the right web partner is about more than ticking boxes - it's about finding an organisation that not only understands your goals but has the capability to help you meet them from end to end....
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What's a CMS? Why do I need one?
The first generation In the golden old days of the early internet, websites were the domain (see what we did there?) of IT folk and web gurus. From 1994 until around the early 2000s, websites were...
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How technology drives creativity: the new breed of digital agency
Not just paintbrushes and pixels Too many people think of 'creativity' as a domain reserved for graphic designers, copywriters, art directors and so on; it's easy to do when you work in the marketing...
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How to create CRM success
For every CRM system that is successful, another two or three fail dismally. We know this sounds pretty grim, but despite the statistics CRM success is possible. No CRM implementation is without its...
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Why aren't more people using CRM?
When talking about CRM, a lot of numbers are thrown around. There are lots of companies selling CRM software and the space gets a lot of news coverage. But while these numbers and the continual buzz...
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