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Why you should invest in empathy
In our heavily data-driven business world, it’s essential to sometimes look past the spreadsheets and the Google Analytics reports and remember the importance of empathising with the customer....
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The geek speak glossary: UX edition
From UI to IA, User Experience (UX) planning can feel like an exercise in perplexing acronyms.Continue reading on the Squiz Blog
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Your tech toolkit for digital transformation
To implement a truly successful (that is, revenue-generating) digital transformation, you need four essential building blocks – and you need them working well and working together.Continue reading on...
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Next-best-action marketing for customer-centricity
Next-best-action marketing has been around for a long time. But as we are waking up to the importance of being customer-centric to achieve our business objectives, it’s never been more important. Key...
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A new look for Squiz
We're delighted to announce the launch of our newly designed website! Take a look around and let us know what you think.Continue reading on the Squiz Blog
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Demystifying digital transformation
Digital transformation can be a confusing beast. Rolling out a sparkling digital transformation strategy is tricky when you’re still debating its drivers and terms. In The State of Digital...
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Marketing automation 101: the 4 pronged path to lead conversion
From management to measurement, by understanding the basics of marketing automation, you’ll gain a clear picture of what it takes to convert the uninitiated into customers.Continue reading on the Squiz...
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Women’s Institute revamps website for 100th birthday
We're proud to have appeared in this fantastic article from NetImperative.Continue reading on the Squiz Blog
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Squiz debuts on Gartner's Enterprise Search Magic Quadrant
The Gartner Magic Quadrant for Enterprise Search 2015 publication has just been released by Gartner Inc., and we're very proud to see Squiz positioned in this Magic Quadrant for the first time by...
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It's time to get personal(ised)
In our increasingly digital and time-poor world, the sheer volume of content, products, and services served up to us every day is staggering. The key to cutting through all the noise, edging out your...
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University of Salford is first to match make students with courses using...
University of Salford is the first institution to offer students a Tinder-style app in order to find a course through clearing. The immersive online experience, ‘Match Made in Salford’ created by Squiz...
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Aussie marketers need to get harder on the numbers
Aussie marketers understand the importance of customer engagement, perhaps more than many of their overseas counterparts.Continue reading on the Squiz Blog
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Mastering marketing automation
Marketing automation brings with it many advantages, but the technology is not without its challenges. Here, we look at four aspects of marketing automation that can take some getting used to. But once...
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Why your web content should show, not tell
In the writing world, “show, don't tell” is a universal rule. But this axiom is equally relevant to the craft of creating website content that reels in your audience.Continue reading on the Squiz Blog
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Modern marketing - how to keep up
With today’s marketing landscape changing faster than the speed of light, how’s a modern marketer to keep up? Continue reading on the Squiz Blog
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A four step guide to website governance
Creating a compelling website might strengthen your customer relationships, but it pays to note that your online shopfront is a living, breathing thing. This means that nominating someone to oversee...
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10 metrics you simply must track
Just kidding – no listicle here. But didn’t you like my clickbaity headline? Now that I’ve got your attention, I’ll point out the now obvious: that there are countless metrics you can track. You can...
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How to foster a culture of innovation
There’s no denying that “innovate or die” is the defining slogan of the digital age. These days, the ability to swap outdated systems for a customer-centric mindset is intrinsic to survival. But...
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The future of search
Some pundits say that search is dead. But it’s more that search – as we know it – is dead. That little search box in the upper corner of your screen spitting out results will soon take a back seat to a...
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