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How to boost your SEO
Welcome to part 4 in our SEO series! If by chance you missed the first three articles, make sure you catch up here:Continue reading on the Squiz Blog
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What is marketing automation?
Marketing Automation is a category of software designed to provide sophisticated email and web marketing capability and analytics. Popular, highly-effective products include Eloqua (from Oracle),...
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Rise of the millennial marketer
Is there anyone these days who isn't talking about Millennials? Formerly known as 'Gen Y', this generation was born in the 1980s and early 1990s and is one of the most written and talked about in...
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The 'Student Experience' is crucial for UK Universities
The UK Higher Education (HE) sector is stumbling its way through a period of dramatic change.Continue reading on the Squiz Blog
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The best online classes for marketers
If you're a mid- or senior-level marketer, odds are that you went to uni when Alta Vista was still the search engine of choice and before content marketing was even a 'thing'. With a new trend or...
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Automating a Net Promoter Score program
What is NPS®? A "Net Promoter Score (NPS)*" is used to measure the loyalty of a customer base. It is based on the principle that customers can be categorised as "Promoters", "Detractors" or...
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Why marketing automation will be your best friend in 2015
Marketing Automation is a pretty new concept, so it is not too much of a surprise that only 13% of surveyed marketers in 2014 reported using it. This means that 77% of marketers are missing out! We...
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For a better customer experience, make it personal
Because of a past life in retail, I've always thought introductory pages for websites were like approaching the main door for a major retailer. A homepage is like a shop window, your copy is like a...
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Squiz takes home three awards at SugarCon 2015!
SugarCRM today announced the winners of the company’s Annual Global Partner Awards Program at SugarCon 2015, the company’s annual customer, user and partner conference. This year, over 1,200 attendees...
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There's a new age of customer engagement
Businesses today face a double whammy when it comes to marketing, argues Veronica Mikhail, Director of Marketing Asia Pacific and Japan for CRM software provider SugarCRM and Marc Englaro, Director of...
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Squiz leadership changes
Squiz is growing and so is our leadership team. As we have expanded over the last 17 years, we’ve built our business in the UK, NZ, Poland and the US, and we now have over 13 offices worldwide....
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Digital transformation: 3 steps to getting started
In the last few years, the rise of new technology has sparked serious shifts in consumer behaviour and turned old business models on their head. These days, the ability to create a compelling customer...
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Step 1 of your digital transformation: shift your thinking
This blog is the second in our Digital Transformation series. Before reading on, make sure you check out the first article, Digital Transformation: 3 Steps to Getting Started. Continue reading on the...
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Step 2 of your digital transformation: how to gain company-wide buy-in
This blog is the third in our Digital Transformation series. Before reading on, make sure you check out the previous articles, Digital Transformation: 3 Steps to Getting Started and Step 1 of Your...
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Step 3 of your digital transformation: find the right digital partner
This blog is the fourth in our Digital Transformation series. Before reading on, make sure you check out the previous articles, Digital Transformation: 3 Steps to Getting Started, Step 1 of Your...
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The content imperative
Content is no longer simply ‘nice to have’ or even the proverbial ‘king’. Today, content is a true must-have for all organisations and should be at the very core of their business in this era of...
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The geek speak glossary: a guide to tech acronyms #1
If you’ve noticed that the digital world speaks in acronyms and buzzwords, you’re not alone. Continue reading on the Squiz Blog
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UX essentials
User Experience (UX) refers to a user’s end-to-end experience as they interact with your website or brand. Continue reading on the Squiz Blog
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How to truly put your customer at the centre of your business
Everyone talks about being customer-centric, but few are actually doing it. To achieve true customer-centricity, your organisation must both enact cultural change and master empathy – not just collect...
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Why UX is an evolving process
User experience (UX) isn’t static, it’s a target that’s always in flux. The fact that your customers are regularly adapting technologies means that agility is key to good UX design. But swapping rigid...
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