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A guide to merging content and UX
There’s no point perfecting your user experience (UX) if your content isn’t readable or credible, or doesn’t convey the story you want to tell. That’s why merging UX and content is increasingly...
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Over the holidays, recharge your batteries to recharge your brand
With all the well-documented research, it’s no secret that taking some downtime from work yields wide-ranging benefits. But at this hectic time of year – both in and out of the workplace – it can be...
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5 marketing campaigns that created fireworks in 2015
From heartwarming and funny to wildly inventive, these five marketing campaigns used the power of digital to make an impact in 2015.Continue reading on the Squiz Blog
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Customer experience: What not to do when something goes wrong
Nobody – and no organisation – is perfect, but how you handle mistakes and problems goes a long way towards maintaining positive CX. Check out our list of six don’ts for when your company...
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6 steps to maximise customer acquisition
Customer acquisition is difficult. Forrester Research estimates today’s prospects are self-directing between 66-90% of the sale, making it even more challenging to establish a connection with a...
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Top trends from CES 2016
Taking place every January in Las Vegas, the Consumer Electronics Show (CES) doubles as a crystal ball for the trends set to shake up IT and technology and should be high on every tech-savvy company’s...
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Generating digital strategy from the tech trends of 2016
Plenty of organisations are looking at Gartner’s top 10 strategic technology trends for 2016 and thinking, “everything is new. How do I connect those trends with my business?”Continue reading on the...
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Verint and Squiz announce partnership
Verint, a global leader in actionable Intelligence solutions for customer engagement optimisation, security intelligence, and fraud, risk and compliance, has announced a global partnership with Squiz....
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The rise of the chief analytics officer
The fact that analytics teams often work in silos means that organisations can’t truly benefit from data-driven insights. In the last 12 months, businesses have increasingly appointed chief analytics...
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Are your brand values and employee engagement aligned?
For most businesses, the ability to communicate brand values to prospects is key to gaining a competitive edge. Despite this, management often forgets that engaging employees in the company’s mission...
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Your enterprise - architecture reboot
Digital transformation doesn't come easily. In fact, it's downright tricky. Successfully streamlining and automating the flow of information, processes and customer access points requires a certain...
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Marketers - the new innovative disruptors in business
As a marketer today, your job is broad, and the expectations are big! You’re a strategist, a specialist, a technologist, a business leader, and you need to have a seat at the proverbial table.Continue...
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How to develop your analytics strategy
The ability to use data-driven insights to build customer relationships is among the biggest pay-offs of the digital age. But although most businesses understand the value of data, they can struggle to...
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Using data to drive acquisition
Marketers today face the difficult task of trying to capture consumers’ attention while remaining relevant, and delivering personalised content.Continue reading on the Squiz Blog
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Data sharing is caring
In the last few years, the rise of Big Data has created serious strides in building customer intimacy, loyalty, and trust. This has also meant that data sharing – a practice that sees companies share...
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CTA essentials
Too often, companies issue calls to action (CTAs) that are not well-thought-out, are too much of a leap for the customer, or are simply shameless clickbait. But CTAs can be critical to the customer...
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What does ‘user-friendly’ mean today?
Like ‘surfing the net’ or ‘information superhighway’, the term ‘user-friendly’ seems like it belongs in the past. Although the last five years have seen businesses wise up to the power of user...
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3 must-watch TED Talks on marketing
When you visit the TED website, there aren’t as many marketing talks as we’d like to see – something to market for, perhaps? – but there are a handful of good ones that make some pretty good waves....
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The pros and cons of being an early adopter – of anything!
From investing in new cloud storage to experimenting with wearable technology, becoming an early adopter is often a shortcut to competitive advantage. But jumping on the bandwagon before your...
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