
Flashy social-media campaigns and viral content might work wonders for your brand awareness, but there are few marketing strategies as powerful as recommendations passed on by word of mouth. That’s why advocate marketing – the art and science of turning your fans and employees into brand evangelists – can help garner new business and drive growth. But getting your community to sing your praises isn’t as simple as it may seem. Here are three top tips for fostering your advocate marketing efforts.