In the digital era, your website is more than just an online channel – it’s a powerful indicator of the level of service your customers can expect. That’s why ensuring that your digital presence is as seamless and user-friendly as possible is key to building customer relationships that last. But investing in a state-of-the-art digital shopfront isn’t enough to prevent you from letting your customers down. Here are three of the most common ways your website is still failing to meet user expectations.