Your 4 New Year's marketing resolutions
Most of us make personal New Year’s resolutions as we look to the year ahead. But your marketing teams and organisations as a whole can also benefit from declaring (and sticking to!) some intentions as...
View ArticleWhat online collaboration tools mean for your organisation
We’ve already established that collaboration – not just teamwork – is key to success in today’s workplace. And this is true both internally and externally. Fortunately, there is a whole host of tools...
View ArticleHow is disruptive technology impacting business transformation?
The rise of disruptive technology is among the most significant by-products of our hyperconnected world. From the Internet of Things, a network of machines connected by cloud computing and...
View ArticleHow to de-risk your digital journey
In the last few years, new channels and touchpoints have created a bold imperative for digital change. For businesses, abandoning age-old processes and investing in online innovation are key to...
View ArticlePlanning the perfect intranet
In a recent blog post, we talked about planning as one of the 6 keys to delivering your intranet project successfully. Here, we delve a bit deeper into and look at the steps involved in this critical...
View Article6 keys to delivering your intranet project successfully
A strong intranet is a vital part of building a digital, agile culture. It can bring people together, break down silos, and help businesses become more productive, efficient, and transparent. Here’s...
View ArticleA beginner's guide to cyber security
The digital revolution has made it easier than ever for businesses to connect with customers and tap into markets around the world. But although this shift has opened doors to opportunities that...
View ArticleHow technology can enable innovation
These days, a digital-first strategy is key to building an innovative business that speaks to your customer needs. But at the same time, your ability to master technology in a way that achieves your...
View ArticleHow to measure customer experience
How are our customers interacting with us, and how can we measure their experience?The customer-journey mapping process allows organisations to have a look at a structured model for how a customer is...
View ArticleWhy you should invest in digital learning
The dawn of the Internet Age has seen change unfold at breakneck speed. Just a decade ago, organisations could make decisions based on age-old business wisdom, but these days, the ability to absorb and...
View ArticleDelivering CX in the real world
Delivering CX (customer experience) in the real world There’s been a lot of great stuff written about customer experience (CX) – a lot of impressive structures, theories, and models for how customers...
View ArticleHow to prioritise collaboration over teamwork
If you want to truly foster a culture of innovation, collaborative processes are your best friends. According to a January 2015 Forbes article, which cited research from the University of Tennessee in...
View ArticleThe human element of the digital experience
In today’s digital landscape, people – on both sides of interactions – are perhaps more important than ever. One automobile company provides a prime example.Electric carmaker Tesla, as a company, is...
View ArticleDigital disruption: How to embrace and reimagine the future
In the last few years, digital disruption has shaken off its status as a buzz phrase to become a serious business force. These days, survival increasingly hinges on the ability to capture digital...
View ArticleMy customer experience epiphany
Mastering customer engagement is about enabling your team to make better decisions, deliver better offers, and provide a much better customer experience.About 15 years ago, I had a career-changing...
View ArticleThe future of search
Some pundits say that search is dead. But it’s more that search – as we know it – is dead. That little search box in the upper corner of your screen spitting out results will soon take a back seat to a...
View ArticleHow to foster a culture of innovation
There’s no denying that “innovate or die” is the defining slogan of the digital age. These days, the ability to swap outdated systems for a customer-centric mindset is intrinsic to survival. But...
View Article10 metrics you simply must track
Just kidding – no listicle here. But didn’t you like my clickbaity headline? Now that I’ve got your attention, I’ll point out the now obvious: that there are countless metrics you can track. You can...
View ArticleA four step guide to website governance
Creating a compelling website might strengthen your customer relationships, but it pays to note that your online shopfront is a living, breathing thing. This means that nominating someone to oversee...
View ArticleModern marketing - how to keep up
With today’s marketing landscape changing faster than the speed of light, how’s a modern marketer to keep up? It’s good to know that the fundamentals of marketing haven’t changed: It’s still...
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