How to create CRM success
For every CRM system that is successful, another two or three fail dismally. We know this sounds pretty grim, but despite the statistics CRM success is possible. No CRM implementation is without its...
View ArticleWhat's a portal anyway?
Building content management solutions now feels like an overwhelming process. We're no longer creating "just a site" or a "page". We're actually building "application" mixing bowls that pull in and...
View ArticleDigital transformation in government
Over the last 30 years or so our culture has been undergoing a digital revolution – digital technologies have become ingrained in our day-to-day life and we have been catapulted into the Information...
View ArticleCan CRM truly be social?
Social CRM (SCRM) is an extension of any CRM system that uses social elements such as social media networks and social strategies to help develop, monitor and maintain customer relationships. One of...
View ArticleWhy marketing automation will be your best friend in 2015
Marketing Automation is a pretty new concept, so it is not too much of a surprise that only 13% of surveyed marketers in 2014 reported using it. This means that 77% of marketers are missing out! We...
View ArticleHow to boost your SEO
Welcome to part 4 in our SEO series! If by chance you missed the first three articles, make sure you catch up here: SEO 101: What it is and how to use it Black Hat vs White Hat SEO 7 SEO Techniques to...
View Article7 SEO techniques to avoid
This is part 3 in our SEO series. We've already talked about what SEO is and how to use it and outlined the difference between White Hat and Black Hat SEO techniques, but now we're going to deep dive...
View ArticleBlack hat vs white hat SEO
Welcome to part two of our SEO series. If you missed part one, make sure you get up to speed here. You might have heard of the terms 'white hat' and 'black hat' (no, we're not talking about the six...
View ArticleSEO 101: what it is and how to use it
You have spoken! The results are in from our 2015 State of Marketing Technology Survey. Marketers told us that SEO is one area of the digital spectrum they'd like to understand more. However, only 55%...
View Article5 ways to increase customer engagement
The results are in, customer satisfaction is king! This may not be news to some, but according to the results of our 2015 State of Marketing Technology Report, 29% of respondents identified customer...
View ArticleBrand storytelling: why stories matter
Storytelling is one of today's hottest marketing trends and brand stories have been growing in popularity, especially on the Internet. Brand storytelling is not a new marketing technique – it has long...
View Article8 tips for creating standout content
Everybody knows there is an awful lot of content out there on the internet and every day it multiplies. One of the key challenges marketers face is getting their content to stand out and be seen. To...
View ArticleHow technology drives creativity: the new breed of digital agency
Not just paintbrushes and pixels Too many people think of 'creativity' as a domain reserved for graphic designers, copywriters, art directors and so on; it's easy to do when you work in the marketing...
View ArticlePointers for picking the perfect web partner
Finding the right web partner is about more than ticking boxes - it's about finding an organisation that not only understands your goals but has the capability to help you meet them from end to end....
View ArticleWhat's a CMS? Why do I need one?
The first generation In the golden old days of the early internet, websites were the domain (see what we did there?) of IT folk and web gurus. From 1994 until around the early 2000s, websites were...
View ArticleCMS, WCM, UXP - HUH?
The internet loves acronyms: PHP, HTML, CSS - it's a neverending assault that's no doubt giving Google a fair amount of hits. When it comes to the web content management industry, it's not enough to...
View ArticleCMO and CIO, friend or foe?
There's a lot of talk in today's media about the so-called rivalry between the CMO and the CIO. Both roles are growing rapidly in both influence and scope, with new technologies and the increasing...
View ArticleUX: which test is best?
The concept of user testing has been around for decades but for a long time there was only one way to do it. Thanks to advances in technology, we can now choose from a whole range of methods when it...
View ArticleDemystifying the cloud
Is it only about the cloud? We can accurately say that the cloud has changed the way we interact with technology. Its a key enabler in what you might call 'the IT landscape'; it's there when we need...
View ArticleMetadata for marketers
Metadata is a term that can be a little daunting for many marketers. It's the kind of thing some would rather put in the too-hard basket and pass off to the web agency or tech team down the hall. But...
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