5 reasons CIOs love Matrix
1. We've got you covered. Foresight. Resourcefulness. Presence of mind. We know what's required of a CIO today, so we also get that you need us to deliver technology that gives you nothing less than...
View ArticleLiberty, equality, accessibility
We're often told that every person learns in a different way - some of us learn by watching, some by listening, some by doing - that's because our brains all process and absorb information differently....
View Article10 commandments of content creation
1. Thou shalt respect thy user's time Only 16% of people read websites word for word - they scan to quickly find what's relevant. Help them out by making your content short and snappy. 2. Honour thy...
View ArticleSense and securability
We have a proud heritage as an open source software company, but we're even prouder of our pedigree as a truly supported and secure solution. For example, being open source doesn't mean that we leave...
View ArticleProto-personas: buyer personas on a budget
We’ve already established that buyer personas are critical not just to your sales and marketing teams but to your organisation as a whole. However, developing these fictional folks can make for a...
View ArticleThe new physical UX
There’s no question: machines are getting better at understanding us. Through Big Data and very clever clouds, companies and their technology are working out not only what our intentions are, but also...
View ArticleCMS is dead; long live CXP
Ten years ago, mastering your content-management system (CMS) was central to getting ahead in the digital world. But these days, there’s a growing emphasis on delivering a seamless customer experience...
View ArticleBye bye intelligent assistants; hello virtual friends
I drive a Holden Commodore, and though it’s supposedly fully voice-controlled, I can’t talk to it. It wants me to talk to it in a way that it’s defined to understand. So if, for example, I want it to...
View Article5 things your CMS shouldn't do
We all know CMSs are fantastic. They are extremely powerful and liberating when you want to take maximum control of your website management and publishing.They can also sometimes, although probably...
View ArticleWhere wearables wear thin
From smart watches that let you access emails and events on the fly, to wristbands that provide health insights, wearable devices have taken the market by storm. According to a Business Insider...
View Article4 of the best mobile apps for marketers
Mastering the art of modern-day marketing means juggling multiple tasks at once. From tracking the success of digital campaigns to tuning in to your customers’ conversations on social media, dealing...
View ArticleForrester Report: CX drives business transformation
CEOs should drive the digital vision and strategy in mature organisations, according to a Forrester Consulting study. The study also reveals a digital vision led by the goal of providing the best...
View ArticleYour tech stack tutorial
What are the essential components of a technology stack, and what can they do for you – and your customers?A smart technology stack serves as the basis for any customer-experience platform (CXP) worth...
View ArticleNorthern Inland Credit Union embarks on digital transformation with Squiz
Northern Inland Credit Union (NICU), a mutually owned authorised deposit taking institution (ADI) delivering financial services to benefit Members, has selected Squiz to power its journey to providing...
View ArticleSquizzer in action: James Morgan
Since 1998, Squizzers have been striving to make the world a better place. This series aims to expose the raw talent, big ideas, creativity and vision, output by these remarkable individuals each and...
View ArticleHow to foster advocate marketing
Flashy social-media campaigns and viral content might work wonders for your brand awareness, but there are few marketing strategies as powerful as recommendations passed on by word of mouth. That’s why...
View Article4 things that will get in the way of your digital strategy
It is now commonly accepted that a digital-first, customer-centric strategy is essential to providing an excellent customer experience. However, in our recent Forrester Report, ‘Leading Digital...
View Article3 ways your website is still failing to meet user expectations
In the digital era, your website is more than just an online channel – it’s a powerful indicator of the level of service your customers can expect. That’s why ensuring that your digital presence is as...
View ArticleColin Birney: we're as conscious of being disrupted as our customers are
Our National Sales Director, Colin Birney, wanted to be a ‘volcanologist’ when he grew up. He’s now helping businesses Australia-wide realise their digital visions by taking them on a journey with...
View ArticleWhen you should choose account-based marketing
Account-based marketing, a digital marketing strategy that sees businesses communicate with individual prospects rather than with customer segments, has gathered momentum over the last year. According...
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