The content imperative
Content is no longer simply ‘nice to have’ or even the proverbial ‘king’. Today, content is a true must-have for all organisations and should be at the very core of their business in this era of...
View ArticleSquiz takes home three awards at SugarCon 2015!
SugarCRM today announced the winners of the company’s Annual Global Partner Awards Program at SugarCon 2015, the company’s annual customer, user and partner conference. This year, over 1,200 attendees...
View ArticleStep 1 of your digital transformation: shift your thinking
This blog is the second in our Digital Transformation series. Before reading on, make sure you check out the first article, Digital Transformation: 3 Steps to Getting Started. Amazon. Apple. Uber....
View ArticleSquiz leadership changes
Squiz is growing and so is our leadership team. As we have expanded over the last 17 years, we’ve built our business in the UK, NZ, Poland and the US, and we now have over 13 offices worldwide. With a...
View ArticleStep 2 of your digital transformation: how to gain company-wide buy-in
This blog is the third in our Digital Transformation series. Before reading on, make sure you check out the previous articles, Digital Transformation: 3 Steps to Getting Started and Step 1 of Your...
View ArticleStep 3 of your digital transformation: find the right digital partner
This blog is the fourth in our Digital Transformation series. Before reading on, make sure you check out the previous articles, Digital Transformation: 3 Steps to Getting Started, Step 1 of Your...
View ArticleDigital transformation: 3 steps to getting started
In the last few years, the rise of new technology has sparked serious shifts in consumer behaviour and turned old business models on their head. These days, the ability to create a compelling customer...
View ArticleThere's a new age of customer engagement
Businesses today face a double whammy when it comes to marketing, argues Veronica Mikhail, Director of Marketing Asia Pacific and Japan for CRM software provider SugarCRM and Marc Englaro, Director of...
View ArticleSurrey Council wins best website award
Surrey County Council has been awarded best local government website in the UK - and guess what runs it: SQUIZ MATRIX! The Society for Information Technology Management (SOCITM), who bestowed this...
View ArticleSquiz acquires InsightfulCRM
Users. Customers. Citizens. Visitors. No matter what you call them, there's no doubt that they're the most important part of your digital strategy. The businesses that are winning the digital game are...
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Automating a Net Promoter Score program
What is NPS®? A "Net Promoter Score (NPS)*" is used to measure the loyalty of a customer base. It is based on the principle that customers can be categorised as "Promoters", "Detractors" or "Passives"....
View ArticleFor a better customer experience, make it personal
Because of a past life in retail, I've always thought introductory pages for websites were like approaching the main door for a major retailer. A homepage is like a shop window, your copy is like a...
View ArticleThe best online classes for marketers
If you're a mid- or senior-level marketer, odds are that you went to uni when Alta Vista was still the search engine of choice and before content marketing was even a 'thing'. With a new trend or...
View ArticleThe 'Student Experience' is crucial for UK Universities
The UK Higher Education (HE) sector is stumbling its way through a period of dramatic change. The cost of a degree is continuing to rise; turning HE into a considerable £27k gamble for the many...
View ArticleRise of the millennial marketer
Is there anyone these days who isn't talking about Millennials? Formerly known as 'Gen Y', this generation was born in the 1980s and early 1990s and is one of the most written and talked about in...
View ArticleIntranets don't have to be boring
In today's technology fuelled world, most businesses have their own form of intranet (which is a localised version of a website that is only accessible to those within the business). However, many...
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B2B and social media: which network should you choose?
Choosing a social media network on which to conduct your B2B marketing can be daunting, not to mention confusing. There are so many different platforms out there to choose from. Globally LinkedIn,...
View ArticleWhat is marketing automation?
Marketing Automation is a category of software designed to provide sophisticated email and web marketing capability and analytics. Popular, highly-effective products include Eloqua (from Oracle),...
View ArticleWhy aren't more people using CRM?
When talking about CRM, a lot of numbers are thrown around. There are lots of companies selling CRM software and the space gets a lot of news coverage. But while these numbers and the continual buzz...
View ArticleWhat's the business case for marketing automation?
Marketing Automation technology requires a significant investment in technology, but what's the business case? Here are some of the ways that marketing automation provides a return on investment....
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